HIKEArmenia strives to develop a wide range of economic, tourism and cultural sectors in Armenia as a way of promoting rural development across the country. Priorities include designing a state-of-the-art hiking resource center in downtown Yerevan, creating a one-stop- shop website for hiking and ecotourism, building upon the pilot release of the mobile app, further development and investment in quality trail design and necessary hiking infrastructure, and worldwide promotion of Armenia as a hiking destination.