HIKEArmenia strives to develop a wide range of economic, tourism, and cultural sectors in Armenia as a way of promoting rural development across the country. Its priorities include designing a state-of-the-art hiking resource center in downtown Yerevan, creating a one-stop shop for hiking and ecotourism, building upon the pilot release of its mobile app, advocating for further development and investment in quality trail design and necessary hiking infrastructure, and promoting Armenia worldwide as a hiking destination.