IDeA focuses on programs which achieve tangible socioeconomic development and assist Armenia in transition from the survival model to the prosperity model. IDeA is committed to promoting social entrepreneurship in Armenia through investments in long-term, non-profit projects, as well as ensuring their sustainability. They implement large-scale charitable initiatives in Armenia and Artsakh and among the Armenian diaspora, meant to preserve the historical and cultural heritage of the Armenian people and revitalize the nation in an ever-changing world.